TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-created media appearing in their feeds. This move comes as the service revealed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale release. This development comes amid a surge in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this material is considered mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to science explainers, and we aim to provide users the power to increase or decrease of that, according to their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are now 1.3bn videos on its app tagged as AI-generated. In total, more than 100 million media items are added to the service each day, making AI content a relatively small part of its complete catalog.
User Control Features
Users will be able to decrease or raise the level of artificial media they view by using the content preference feature in the app and picking “AI-generated content”. Further subjects that are already be adjusted under the tool include current affairs, style, beauty, and dance.
Platform Guidelines
Its policies mandate creators to tag lifelike artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the service will now add an AI-generated label to content created with its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This action is aimed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This program will benefit charitable organizations specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, amid controversy over intentions to cut jobs for a large number of content moderators in the UK. TikTok is set to eliminate 439 jobs in its trust and safety division in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but AI can shield workers by filtering out the most distressing content before it is viewed by people. The platform announced a significant reduction in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
